The Hook Outlet

The Hook, California’s first-ever Cannabis Outlet, is located in the heart of Santa Cruz surf culture – directly off HWY 1 at 41st Avenue (behind Pizza My Heart in Capitola). We take pride in our mission to serve quality cannabis at “friendly neighbor” prices. Our model is fueled by the strong, collaborative relationships we have built with our trusted partners. We guarantee high vibes at low prices so you can feel confident in the quality of the products while you save money.